If there was one word that perfectly encompassed everything that mattered with social media marketing, it would be this: engage. If you’re not having conversations with your audience on Facebook, Instagram or Twitter (to only name three), you’re doing something drastically wrong. The stats don’t lie either: a recent study found that 3.8 billion people used social media in 2019, which is just over half the global population. 83% of people say that they are more likely to make a purchase if they have positive social media interaction with a business. Technology and psychology are different branches of the same tree when it comes to social media.