Giving a customer that final push in the direction of the ‘Add to Cart’ button will always be at the very heart of effective e-Commerce management. They may seem to be a small detail in the vast construction of a site, but a recent study has shown that 20% of purchase failures are down to confusion from customers because of obscure product details.
Powerful and resonant product descriptions, in more ways than one, are the core of persuading your customers to make that significant purchasing decision. To put it simply, good product copy is your best salesperson. At Bark, our consistently effective and compelling product descriptions are built upon three foundational elements: readability for buyers, product keywords and brand language.