Sons: Making a product launch count

Problem.

Sons is an exciting new brand addressing problems in men’s health that aren’t spoken about, including male hair loss. They had a great product – a tailored monthly treatment package of hair loss products deliver discreetly to your door. However, they didn’t know how to make their product have an impact in their field and be seen by their target audience.

Solution.

In order to reach Sons’ target audience, we conducted a full-scale outreach project across platforms – contacting men aged between 25-35 from a number of backgrounds and lifestyles. We offered a free Sons shampoo in return for influencer promotion to create brand loyalty and raise awareness of the brand amongst consumers.

Our activity achieved the following results.

Influencers Contacted

2,578

Influencers Contacted

Influencers agreed

469

Influencers agreed

Total reach

3,362,035

Total reach

Total actual views achieved

897,000

Total actual views achieved

Total engagements achieved

23,790

Total engagements achieved

Problem.

Paladone is the biggest brand that (until recently) nobody had heard of. They create some of the best gifts on the market but their advocacy amongst target audience was low. The problem lay largely with lack of visibility the brand had on platforms such as Instagram and YouTube.

Solution.

We conducted a mass scale outreach project to raise awareness of the brand across Instagram. We sent out selected products for each campaign within this project, encouraging Paladone’s target audience to create some authentic brand awareness. We also supported this activity by creating some natural and trustworthy links back to the site through collaboration with YouTubers and bloggers.

Our activity achieved the following results.

Influencers Contacted

2,456

Influencers Contacted

Influencers agreed

405

Influencers agreed

Total reach

3,525,432

Total reach

Total actual views achieved

863,256

Total actual views achieved

Total engagements achieved

46,789

Total engagements achieved

Problem.

Trunki is a very well known brand for it’s ride on suitcases but it also has a wide array of other lesser know products that needed visibility with its target audience.

Solution.

We conducted a full-scale outreach project across Instagram, YouTube, and blogs. Initially, we focused on Trunki’s main product to get the ball rolling. Then, following some strong content collaborations with successful influencers and bloggers, we created additional outreach around lesser-known products. This also allowed us to build a large influencer network that we could use each time a new product was launched.

Our activity achieved the following results.

Influencers Contacted

1,456

Influencers Contacted

Influencers agreed

235

Influencers agreed

Total reach

2,512,331

Total reach

Total actual views achieved

505,814

Total actual views achieved

Total engagements achieved

28,964

Total engagements achieved

Problem.

Liquid Ice got in touch with Bark to help launch and promote their brand new e-liquid and vaping hardware store. We were perfectly suited as all forms of classic online advertising are off-limits to brands in the e-cigarette and vaping industry.

Solution.

Bark set up a large scale, multi-channel outreach project. We specifically targeted the hundreds of micro-influencers in the European vaping community. In exchange for reviewing and posting content, influencers received samples from across the Liquid Ice range.

Our activity achieved the following results.

Influencers Contacted

1,256

Influencers Contacted

Influencers agreed

356

Influencers agreed

Total reach

876,789

Total reach

Total actual views achieved

123,789

Total actual views achieved

Total engagements achieved

53,567

Total engagements achieved

Problem.

The KiK site had once performed extremely strongly in organic search listings, and reliably brought in a healthy revenue. However, over 2016 the brand lost this momentum.

Solution.

Terrier began exploring methods to build the site’s authority. Technical issues, such as page load speed, were identified and addressed. The site was updated with fresh, reworked content. To increase brand exposure, Terrier contacted hundreds of influential vaping reviewers, experts and vloggers from around the globe. These relationships promoted the KiK brand across a variety of respected channels.

Our activity achieved the following results.

Influencers Contacted

432

Influencers Contacted

Influencers agreed

134

Influencers agreed

Total actual views achieved

28,764

Total actual views achieved

Problem.

Taste Inc. wanted to increase the number of users who were aware of the brand and – in addition – had sampled the product.

Solution.

In short: online sampling.

Terrier set out contacting hundreds of influential bloggers, YouTubers and Instagrammers asking them to try the product. There was no hard sales pitch and no time constraints. In an influencer world, everyday consumers can spot an #ad at fifty paces, so it’s important to encourage ‘real’ activity from the off

Our activity achieved the following results.

Influencers Contacted

856

Influencers Contacted

Influencers agreed

256

Influencers agreed

Total reach

678,965

Total reach

Total actual views achieved

258,345

Total actual views achieved

Total engagements achieved

23,467

Total engagements achieved

Problem.

Luxury homeware retailer Rooi had reached a ceiling and needed to propel themselves forward. They were experiencing steady but slow growth year on year, reliable yet lean sales figures and had a limited customer base.

Solution.

Bark set to work increasing awareness of the brand across the UK. To achieve this, we convinced over a hundred influential bloggers, Instagram influencers and over two dozen vloggers to review Rooi products on their relevant channels. All in return for just simply offering them free product.

Our activity achieved the following results.

Influencers Contacted

556

Influencers Contacted

Influencers agreed

156

Influencers agreed

Total reach

976,654

Total reach

Total actual views achieved

304,657

Total actual views achieved

Total engagements achieved

12,567

Total engagements achieved

Problem.

It’s just a fact: eCommerce is competitive and fast-moving.

Trying to cut through the noise online is difficult for all new brands, especially in the worlds of jewellery and fashion. The sums spent on digital marketing by the market leaders stand testament to this.

Sacet – a new ethical jewellery brand – were struggling with just that. Striking a balance between being a jewellery brand and being an ethical, conscious brand. Without slipping into reductive and outdated definitions of ethical… No hippy stereotypes. No hemp.

Terrier were brought in to increase awareness about the brand as efficiently as possible.

Solution.

The rise of the fashion and lifestyle influencer is no secret. Bloggers, vloggers and Instagrammers alike are all well-versed in gifting, reviewing and the pursuit of paid opportunities.
More and more influencers are turning their backs on ‘fast fashion’, focusing instead of sustainability, slow fashion and mindful consumerism.

With this in mind, Terrier set out researching and building targeted waves to contact.

The response was excellent. Across every platform, influencers were keen to involve themselves with Sacet and bring the brand to their audiences’ attentions.

Our activity achieved the following results.

Influencers Contacted

676

Influencers Contacted

Influencers agreed

126

Influencers agreed

Total reach

776,654

Total reach

Total actual views achieved

269,687

Total actual views achieved

Total engagements achieved

16,786

Total engagements achieved

Problem.

The power of outreach in digital marketing should come as news to nobody.

Outreach is a simple but effective marketing tactic. People are hard-wired to trust human-to-human product recommendations, especially over traditional adverts and paid PR activity. This is well proven in the fashion industry, for example.

As the West End’s authorised ticketing outlet, Official London Theatre were looking for greater visibility amongst prospective customers – especially amongst users outside the traditional theatregoer mold.

Solution.

Terrier set out drawing up a full-scale outreach campaign for Official London Theatre. To remain agile and flexible, the campaign would focus on one show at a time. This would give Official London Theatre a ‘package’ to offer to productions: ‘If you’ve got a quiet night coming up in a few weeks, we’d love to invite twenty influencers down to cover it on their channels!’

Influencers were picked according to a series of models: Cost per Engagement, Cost per View, etc. This way, we could guarantee a numerical return on the activity – be it on Instagram or YouTube. This activity would therefore be incredibly cost-effective, comparable with any other form of paid digital activity.

In return for the pair of free tickets, influencers were instructed to cover the show in whatever manner they say fit – as long as they tagged/linked to Official London Theatre, as well as the play’s channels/site. Everybody wins!

Our activity achieved the following results.

Influencers Contacted

3,254

Influencers Contacted

Influencers agreed

567

Influencers agreed

Total reach

6,789,453

Total reach

Total actual views achieved

1,634,000

Total actual views achieved

Total engagements achieved

134,578

Total engagements achieved


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