Infused Amphora – Spreading The Word

Bark put together an outreach campaign for the brand tailored to their ideal audience. CBD is an incredibly competitive space so we conducted wide-ranging competitor analysis to sift through potential influencers in the space. We also branched out into relevant but not strictly CBD-based brands.

Vaping is an industry with limited options when it comes to making digital noise. Without traditional digital advertising methods, T-Juice wanted to explore new methods for raising brand awareness amongst its core audience. The other consideration with the vaping industry is the importance of advocacy. Vapers are often loyal to their brand of choice and often take a lot of direction from other vapers – word of mouth is key!

The Bark team set out drawing up an outreach strategy tailored for T-Juice. Hundreds of micro-influencers were collated via a range of strategies including analysing competitor Instagram profiles and geo-based research around specific vaping stores. Bark worked with the T-Juice to draw up a calendar based on various product launches and range promotions. T-Juice were able to push the right e-liquids at the right time, coinciding with social/email marketing efforts.

The results from our micro influencer activity were fantastic with nearly there hundred individual influencers going live with a wide range of content.

Role Models is an impact-driven education provider. Their focus is specifically on life skills. Their core belief is to promote social & emotional wellbeing and dynamic thinking – skills that allow young people to flourish through youth and into adult life. They were keen to spread the word amongst parents of their target age group. However, as their offering is so experience-led, traditional PR and promotion often fell short.

Bark drew up a localised outreach campaign based around the London area where the core Role Models courses were being held. Tailored waves of parenting/motherhood influencers were drawn up and cross-referenced against the key age groupings. Influencers were offered the opportunity for their kids to attend the courses for free in exchange for coverage on their channels. Rather than being overly prescriptive, the Bark approach of being open-ended about what type of content the influencers wanted to create was highly fruitful with a wide range of experiences and opinions documented.

Over 35,000 individuals were reached across Instagram via our micro influencers who covered the selected courses. In addition, the activity was also supplemented with a wide variety of feed posts that all totalled hundreds of likes individually.

Wharf Distillery were an established B2B presence in the distillery world, however their own in-house brand had very little exposure. They wanted to build awareness amongst gin afficionados and G&T lovers alike. We began a two-month project with Wharf in Dec 2020.

Bark stepped in to build a micro-influencer campaign to put Wharf Distillery gin in the glasses of real gin lovers. We wanted to pair up people who had a real passion for their gin with this craft distillery. We built up waves of influencers based on their content as well as their high levels of authentic engagement (one of the Bark’s must-haves). 90% of the influencers had never heard of the brand but many went on to keep Wharf Distillery in their drinks cabinets.

We saw some incredible numbers from our outreach project with Wharf Distillery over our two-month outreach project.

Sons is an exciting new brand addressing problems in men’s health that aren’t spoken about, including male hair loss. They had a great product – a tailored monthly treatment package of hair loss products deliver discreetly to your door. However, they didn’t know how to make their product have an impact in their field and be seen by their target audience.

In order to reach Sons’ target audience, we conducted a full-scale outreach project across platforms – contacting men aged between 25-35 from a number of backgrounds and lifestyles. We offered a free Sons shampoo in return for influencer promotion to create brand loyalty and raise awareness of the brand amongst consumers.

We conducted a mass scale outreach project to raise awareness of the brand across Instagram. We sent out selected products for each campaign within this project, encouraging Paladone’s target audience to create some authentic brand awareness. We also supported this activity by creating some natural and trustworthy links back to the site through collaboration with YouTubers and bloggers.

Trunki is a very well known brand for it’s ride on suitcases but it also has a wide array of other lesser know products that needed visibility with its target audience.

We conducted a full-scale outreach project across Instagram, YouTube, and blogs. Initially, we focused on Trunki’s main product to get the ball rolling. Then, following some strong content collaborations with successful influencers and bloggers, we created additional outreach around lesser-known products. This also allowed us to build a large influencer network that we could use each time a new product was launched.

Liquid Ice got in touch with Bark to help launch and promote their brand new e-liquid and vaping hardware store. We were perfectly suited as all forms of classic online advertising are off-limits to brands in the e-cigarette and vaping industry.

Bark set up a large scale, multi-channel outreach project. We specifically targeted the hundreds of micro-influencers in the European vaping community. In exchange for reviewing and posting content, influencers received samples from across the Liquid Ice range.

The KiK site had once performed extremely strongly in organic search listings, and reliably brought in a healthy revenue. However, over 2016 the brand lost this momentum.

Terrier began exploring methods to build the site’s authority. Technical issues, such as page load speed, were identified and addressed. The site was updated with fresh, reworked content. To increase brand exposure, Terrier contacted hundreds of influential vaping reviewers, experts and vloggers from around the globe. These relationships promoted the KiK brand across a variety of respected channels.

In short: online sampling.

Terrier set out contacting hundreds of influential bloggers, YouTubers and Instagrammers asking them to try the product. There was no hard sales pitch and no time constraints. In an influencer world, everyday consumers can spot an #ad at fifty paces, so it’s important to encourage ‘real’ activity from the off