Infused Amphora – Spreading The Word

Problem.

Infused Amphora is a premium CBD brand specialising in vaping based products. Their aim is to promote effects-based CBD products to a broader range of consumers, beyond the core CBD audience. However, the brand had little to no digital footprint, especially on social media channels (namely Instagram).

Solution.

Bark put together an outreach campaign for the brand tailored to their ideal audience. CBD is an incredibly competitive space so we conducted wide-ranging competitor analysis to sift through potential influencers in the space. We also branched out into relevant but not strictly CBD-based brands.

Results.

Total Contacted: 6220
IG Agreed: 2502
IG Users Live: 1515
IG Posts Live: 2056
IG Stories Live: 2764
IG Stories Reach (12.5%): 4.2M
IG Total Stories Audience: 33.6M
IG Total Engagements: 1.178M

Blog Agreed: 34
Blog Posts Live : 15
Total Blog Traffic: 29367

YouTube Agreed: 101
Videos Live: 52
Total YouTube Views: 70K

NOT WHERE YOU WANT TO BE DIGITALLY?

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