Liquid Ice – A brand new site launch through influencer outreach

Problem.

Liquid Ice got in touch with Bark to help launch and promote their brand new e-liquid and vaping hardware store. We were perfectly suited as all forms of classic online advertising are off-limits to brands in the e-cigarette and vaping industry.

Solution.

Bark set up a large scale, multi-channel outreach project. We specifically targeted the hundreds of micro-influencers in the European vaping community. In exchange for reviewing and posting content, influencers received samples from across the Liquid Ice range.

Our activity achieved the following results.

Influencers Contacted

1,256

Influencers Contacted

Influencers agreed

356

Influencers agreed

Total reach

876,789

Total reach

Total actual views achieved

123,789

Total actual views achieved

Total engagements achieved

53,567

Total engagements achieved

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