Paladone is the biggest brand that (until recently) nobody had heard of. They create some of the best gifts on the market but their advocacy amongst target audience was low. The problem lay largely with lack of visibility the brand had on platforms such as Instagram and YouTube.
We conducted a mass scale outreach project to raise awareness of the brand across Instagram. We sent out selected products for each campaign within this project, encouraging Paladone’s target audience to create some authentic brand awareness. We also supported this activity by creating some natural and trustworthy links back to the site through collaboration with YouTubers and bloggers.
2,456
Influencers Contacted
405
Influencers agreed
3,525,432
Total reach
863,256
Total actual views achieved
46,789
Total engagements achieved