Rooi – Growth and exposure

Problem.

Luxury homeware retailer Rooi had reached a ceiling and needed to propel themselves forward. They were experiencing steady but slow growth year on year, reliable yet lean sales figures and had a limited customer base.

Solution.

Bark set to work increasing awareness of the brand across the UK. To achieve this, we convinced over a hundred influential bloggers, Instagram influencers and over two dozen vloggers to review Rooi products on their relevant channels. All in return for just simply offering them free product.

Our activity achieved the following results.

Influencers Contacted

556

Influencers Contacted

Influencers agreed

156

Influencers agreed

Total reach

976,654

Total reach

Total actual views achieved

304,657

Total actual views achieved

Total engagements achieved

12,567

Total engagements achieved

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