Sons: Making a product launch count

Problem.

Sons is an exciting new brand addressing problems in men’s health that aren’t spoken about, including male hair loss. They had a great product – a tailored monthly treatment package of hair loss products deliver discreetly to your door. However, they didn’t know how to make their product have an impact in their field and be seen by their target audience.

Solution.

In order to reach Sons’ target audience, we conducted a full-scale outreach project across platforms – contacting men aged between 25-35 from a number of backgrounds and lifestyles. We offered a free Sons shampoo in return for influencer promotion to create brand loyalty and raise awareness of the brand amongst consumers.

Our activity achieved the following results.

Influencers Contacted

2,578

Influencers Contacted

Influencers agreed

469

Influencers agreed

Total reach

3,362,035

Total reach

Total actual views achieved

897,000

Total actual views achieved

Total engagements achieved

23,790

Total engagements achieved

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