Taste Inc. – Pushing Outreach Through Bloggers, YouTube and Instagram

Problem.

Taste Inc. wanted to increase the number of users who were aware of the brand and – in addition – had sampled the product.

Solution.

In short: online sampling.

Terrier set out contacting hundreds of influential bloggers, YouTubers and Instagrammers asking them to try the product. There was no hard sales pitch and no time constraints. In an influencer world, everyday consumers can spot an #ad at fifty paces, so it’s important to encourage ‘real’ activity from the off

Our activity achieved the following results.

Influencers Contacted

856

Influencers Contacted

Influencers agreed

256

Influencers agreed

Total reach

678,965

Total reach

Total actual views achieved

258,345

Total actual views achieved

Total engagements achieved

23,467

Total engagements achieved

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