Trunki – Earning advocacy through outreach

Problem.

Trunki is a very well known brand for it’s ride on suitcases but it also has a wide array of other lesser know products that needed visibility with its target audience.

Solution.

We conducted a full-scale outreach project across Instagram, YouTube, and blogs. Initially, we focused on Trunki’s main product to get the ball rolling. Then, following some strong content collaborations with successful influencers and bloggers, we created additional outreach around lesser-known products. This also allowed us to build a large influencer network that we could use each time a new product was launched.

Our activity achieved the following results.

Influencers Contacted

1,456

Influencers Contacted

Influencers agreed

235

Influencers agreed

Total reach

2,512,331

Total reach

Total actual views achieved

505,814

Total actual views achieved

Total engagements achieved

28,964

Total engagements achieved

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