Wharf Distillery – Building a B2C

Problem.

Wharf Distillery were an established B2B presence in the distillery world, however their own in-house brand had very little exposure. They wanted to build awareness amongst gin afficionados and G&T lovers alike. We began a two-month project with Wharf in Dec 2020.

Solution.

Bark stepped in to build a micro-influencer campaign to put Wharf Distillery gin in the glasses of real gin lovers. We wanted to pair up people who had a real passion for their gin with this craft distillery. We built up waves of influencers based on their content as well as their high levels of authentic engagement (one of the Bark’s must-haves). 90% of the influencers had never heard of the brand but many went on to keep Wharf Distillery in their drinks cabinets.

Results.

We saw some incredible numbers from our outreach project with Wharf Distillery over our two-month outreach project.

Our activity achieved the following results.

Influencers Contacted

350

Influencers Contacted

Influencers agreed

142

Influencers agreed

Total reach

1,391,396

Total reach

Total actual views achieved

325,934

Total actual views achieved

Total engagements achieved

14,796

Total engagements achieved

Got a project? Get in touch!








    Top