As influencers are playing a larger and larger role in the social media landscape, influencer outreach has become a pivotal part of digital marketing. Looking for people with a finger on the constantly racing pulse? Based in Hackney, London, we’re long-time specialists with a focus on influencer outreach and an eye for the niche.
Gathering and maintaining extensive lists of influencers who fit your brand is one of our specialities. In our eyes, engagement is the essence of successful social media partnerships. In return for free products, influencers will promote your brand to huge audiences to get your name out there.
How do you know this isn’t all hot air? Simple. Our attribution model provides you with proof of social progress, including cost per click/view/engagement right down to the penny. This guarantees us a return of investment on every piece of content we post, while giving you a detailed, statistical insight into how it’s all going.
Unlike most social media agencies, the trusting relationships we build with bloggers are yours. We use undercover names and brand email addresses when interacting with influencers, which allows you to take on those relationships with zero fuss after we’ve gone. To put it simply, all these interactions belong to you.
Problem. The power of outreach in digital marketing should come as news to nobody. Outreach is a simple but effective marketing tactic. People are hard-wired to trust human-to-human product recommendations, especially over traditional adverts and paid PR activity. This is well proven in the fashion industry, for example. As the West End's authorised ticketing outlet, [...]
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Problem. It's just a fact: eCommerce is competitive and fast-moving. Trying to cut through the noise online is difficult for all new brands, especially in the worlds of jewellery and fashion. The sums spent on digital marketing by the market leaders stand testament to this. Sacet - a new ethical jewellery brand - were struggling [...]
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Problem. Luxury homeware retailer Rooi had reached a ceiling and needed to propel themselves forward. They were experiencing steady but slow growth year on year, reliable yet lean sales figures and had a limited customer base. Solution. Bark set to work increasing awareness of the brand across the UK. To achieve this, we convinced over [...]
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Problem. Taste Inc. wanted to increase the number of users who were aware of the brand and - in addition - had sampled the product. Solution. In short: online sampling. Terrier set out contacting hundreds of influential bloggers, YouTubers and Instagrammers asking them to try the product. There was no hard sales pitch and no [...]
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Problem. The KiK site had once performed extremely strongly in organic search listings, and reliably brought in a healthy revenue. However, over 2016 the brand lost this momentum. Solution. Terrier began exploring methods to build the site’s authority. Technical issues, such as page load speed, were identified and addressed. The site was updated with fresh, [...]
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Problem. Liquid Ice got in touch with Bark to help launch and promote their brand new e-liquid and vaping hardware store. We were perfectly suited as all forms of classic online advertising are off-limits to brands in the e-cigarette and vaping industry. Solution. Bark set up a large scale, multi-channel outreach project. We specifically targeted [...]
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Problem. Trunki is a very well known brand for it's ride on suitcases but it also has a wide array of other lesser know products that needed visibility with its target audience. Solution. We conducted a full-scale outreach project across Instagram, YouTube, and blogs. Initially, we focused on Trunki’s main product to get the ball [...]
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Problem. Paladone is the biggest brand that (until recently) nobody had heard of. They create some of the best gifts on the market but their advocacy amongst target audience was low. The problem lay largely with lack of visibility the brand had on platforms such as Instagram and YouTube. Solution. We conducted a mass scale [...]
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Problem. Sons is an exciting new brand addressing problems in men's health that aren't spoken about, including male hair loss. They had a great product - a tailored monthly treatment package of hair loss products deliver discreetly to your door. However, they didn't know how to make their product have an impact in their field [...]
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Problem. Wharf Distillery were an established B2B presence in the distillery world, however their own in-house brand had very little exposure. They wanted to build awareness amongst gin afficionados and G&T lovers alike. We began a two-month project with Wharf in Dec 2020. Solution. Bark stepped in to build a micro-influencer campaign to put Wharf [...]
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Problem. Role Models is an impact-driven education provider. Their focus is specifically on life skills. Their core belief is to promote social & emotional wellbeing and dynamic thinking - skills that allow young people to flourish through youth and into adult life. They were keen to spread the word amongst parents of their target age [...]
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Problem. Vaping is an industry with limited options when it comes to making digital noise. Without traditional digital advertising methods, T-Juice wanted to explore new methods for raising brand awareness amongst its core audience. The other consideration with the vaping industry is the importance of advocacy. Vapers are often loyal to their brand of choice [...]
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Problem. Infused Amphora is a premium CBD brand specialising in vaping based products. Their aim is to promote effects-based CBD products to a broader range of consumers, beyond the core CBD audience. However, the brand had little to no digital footprint, especially on social media channels (namely Instagram). Solution. Bark put together an outreach campaign [...]
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