Social Climbing: Why social media is great for recruitment

Let’s be honest – whether you’re walking to the shops or waiting for an appointment, you’re probably checking your phone. Social media has become an integral part of all of our lives and that isn’t changing any time soon. Fortunately, there’s plenty of ways to maximise your business’ use of social media. If you’re not already, using the social apps to recruit for a vacant job role could deliver you with your next star employee. Here’s how:

Culture

We all know how important first impressions are. Posting about your company’s events, parties or fun work life can have a real impact on how you’re perceived by future employees. The more potential candidates you have knocking on your door, the higher your chances are of finding that hidden gem. Posting your company’s human side on socials isn’t only good for recruiting – your customers will be impressed too.

Increasing your reach

Passive candidates are those who aren’t currently looking for a job or are actively employed. If you’re going to find the next big thing, increasing your visibility and advertising to passive candidates is a must. Pushing your job advertisements through your socials can give some potential candidates the final push they needed to apply. Essentially, the more visible your role is, the more chance you have of finding that perfect match.

Money saver

Recruiters don’t come cheap. Only advertising your job through a recruitment agency could limit your chances of finding the right person. If you can regularly post a job opportunity on your Twitter, Facebook or Instagram, you could reach a lot of potential candidates. As socials are free, you’ll end up with a lot more cash in your pocket too. 

Quick and easy

Most people have a strong grasp of how social media works. With its simple, easy and direct functionality, recruiting on social media can make the whole recruitment process even faster. Direct messaging and fast response times mean you could employ your next worker as quick as a flash. Encourage job seekers to post their CV through your message box and you can easily filter through those you’re keen on.

If you look past the selfies and influencers, social media can play a much more active role in other areas of your business. Recruiting on your own channels is fast, easy and dead simple – the future of recruitment is undeniably on social media.


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