You What? YouTube Optimisation Explained

Unless you’re coming up with dodgy thumbnails or becoming an irritating influencer icon, YouTube’s algorithm is infamously demanding and difficult to capitalise on. With a constantly growing user base of 2 billion monthly users and three hundred hours of content uploaded every minute, small channels can understandably feel like they’re getting the rough end of the stick when trying to compete.  Even so, with a bit of extra effort and a streamlined, effective technique, you can easily get on the right track in the right way. Here’s a few top tips that will help you navigate a tricky platform.

Keywords

Doing your research for keywords and integrating them into your content can be one of the most beneficial processes on the road to full optimisation. Use software such as Google Keyword Planner to generate an understanding of relevant words and phrases around your specific theme. You could even use YouTube’s search suggest function to find the most common words used after a given topic. When you’ve got your keywords make sure to include them in the title of your video, at least two times in the first four lines of your description and in the tags below. Let’s be honest, much like Amazon, YouTube has become a search engine in it’s own right, so make sure you treat it as one.

Keywords

Doing your research for keywords and integrating them into your content can be one of the most beneficial processes on the road to full optimisation. Use software such as Google Keyword Planner to generate an understanding of relevant words and phrases around your specific theme. You could even use YouTube’s search suggest function to find the most common words used after a given topic. When you’ve got your keywords make sure to include them in the title of your video, at least two times in the first four lines of your description and in the tags below. Let’s be honest, much like Amazon, YouTube has become a search engine in it’s own right, so make sure you treat it as one.

Encourage engagement wherever possible

Engagement is the bread and butter of online optimisation and YouTube relies on it more than most. Building up and keeping your viewers requires interactions, comments, likes and subscribers. Not only does this shoot you up the rankings in search engines, but it also encourages a sense of community within your content space. Keep signposting your videos with hints to like and subscribe without going over the top, while coaxing conversation out of people in the comments section.

Encourage engagement wherever possible

Engagement is the bread and butter of online optimisation and YouTube relies on it more than most. Building up and keeping your viewers requires interactions, comments, likes and subscribers. Not only does this shoot you up the rankings in search engines, but it also encourages a sense of community within your content space. Keep signposting your videos with hints to like and subscribe without going over the top, while coaxing conversation out of people in the comments section.

Interact with other creators

While engaging with your own viewers may be fundamental, outreaching across to channels and collaborating with other creators can seriously help optimise your profile. Two communities coming together is mutually beneficial for the both of you. The added exposure generated, like it has with many other channels, can boost your account to the next level.

Interact with other creators

While engaging with your own viewers may be fundamental, outreaching across to channels and collaborating with other creators can seriously help optimise your profile. Two communities coming together is mutually beneficial for the both of you. The added exposure generated, like it has with many other channels, can boost your account to the next level.

Use SocialBlade to check your and your competitors Analytics

SocialBlade is a fantastic site when it comes to deciphering the best way forward for your content. Checking and comparing recent videos with past ones can help you decipher what works and what doesn’t. Don’t be scared to have a peek over at your competitors too, SocialBlade has a complete catalogue of every creator’s progress so you can use analytics to optimise your content.

Use SocialBlade to check your and your competitors Analytics

SocialBlade is a fantastic site when it comes to deciphering the best way forward for your content. Checking and comparing recent videos with past ones can help you decipher what works and what doesn’t. Don’t be scared to have a peek over at your competitors too, SocialBlade has a complete catalogue of every creator’s progress so you can use analytics to optimise your content.

Viewer Retention

Gaining viewers and subscribers is the easy bit; keeping them is a whole other game. YouTube’s infamous algorithm favours videos with higher retention rates, so the longer viewers watch your videos, the higher you’ll appear in search results. In a recent revamp, YouTube has begun categorising portions of videos when creators leave timestamps in the description. This can be an effective way (especially for long videos) to direct viewers to the parts of the video they came to see and, therefore, stopping them from leaving too early.

YouTube is a constantly evolving landscape and the larger it inevitably gets, the tougher it is to stand out from the crowd. Honing your general practices is more important than ever. So stick by your key principles, do the groundwork and enjoy the benefits that come with optimisation.

Viewer Retention

Gaining viewers and subscribers is the easy bit; keeping them is a whole other game. YouTube’s infamous algorithm favours videos with higher retention rates, so the longer viewers watch your videos, the higher you’ll appear in search results. In a recent revamp, YouTube has begun categorising portions of videos when creators leave timestamps in the description. This can be an effective way (especially for long videos) to direct viewers to the parts of the video they came to see and, therefore, stopping them from leaving too early.

YouTube is a constantly evolving landscape and the larger it inevitably gets, the tougher it is to stand out from the crowd. Honing your general practices is more important than ever. So stick by your key principles, do the groundwork and enjoy the benefits that come with optimisation.


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